BNP PARIBAS:
Accident prevention with Secoury

Client

BNP Paribas


Sector

Banking


Country

France


Target audience

General public


Aim

Branch campaign to promote road and household safety insurance cover; client loyalty development.


Production

Creation of a safety briefcase containing 20 posters and a quiz card game under the Secoury license; custom-made version of Accident prevention with Secoury happy families quiz game.


Production run

2 300 briefcases and 10 000 happy families quiz games.




Secoury happy families range