BNP PARIBAS : Qés ?

Client

BNP Paribas


Sector

Bank


Country

France


Target audience

Business clients and their customers


Aim

To provide companies with an innovative approach so that they can promote their employee and retirement savings schemes to their employees.

This tool aims at becoming familiar with various company's savings themes (company retirement savings plan, inter-entreprise collective pension plan, etc.) and giving greater visibility and pedagogy to the scope of these plans.

This complements other existing services (short educational videos, integrator of emloyee savings accounts, transactionnal application).


Production

Creation of "Qés?" Game (Quiz Epargne des Salariés = Employees' savings Quiz) and its associated website. "Qés?" is a entertaining and educational tool emphasizing on videos and humour to convey serious information.

Available for free on BNP Paribas website and soon on tablets.

Take-up the challenge on qes.bnpparibas