ClientFondation Vinci Autoroutes
Target audienceGeneral public/Children
AimRaise families' awareness of road safety and in particular what to do as soon as you feel tired at the wheel. Operation conducted at services belonging to the Vinci Group on major holiday departure dates.
ProductionAdaptation of the graphics and content of the Secoury and Road Safety happy families game and creation of new families
Production run110 000 units - Republished in 2013 with 20 000 units
Secoury happy families range