Game on Demand

Client

Nyse Euronext

Sector

Finance

Country

International

Target audience

Financial markets community and the general public/retail investors

Aim

Teach investors to choose the appropriate financial instrument for various given market scenarios, in keeping with investment objectives.

Production

Creation of the Market Rally serious game and its website hosting facility. This on-line game, along the lines of a grand prix car race, enables the player to understand and master a variety of financial products.